IVY Electric Services London electrician site

IVY Electric Services had been running on word-of-mouth referrals for two years. They were ready to push into commercial work but had no website to back up the tender applications they were sending out. Commercial buyers, building managers and procurement teams expect to verify a contractor online before they read a quote. Without a site, IVY Electric Services was being filtered out before the conversation even started.

We mapped the commercial services IVY Electric Services actually wins on, EICR, PAT testing and commercial rewires, and gave each its own landing page so each one could rank independently in local search. The brief was deliberately small. No marketing fluff, no hero-shot photography, just enough copy to make a commercial buyer take the next step.

A four-page site covering homepage, services, projects and contact. Each commercial service has its own landing page targeting the keywords procurement teams actually search for. The contact form routes enquiries to the on-call engineer's inbox instantly. Service and LocalBusiness schema are rendered on every page so search engines surface IVY Electric Services as a verified electrical contractor in London.

Within weeks of launch, IVY Electric Services was receiving qualified commercial enquiries weekly via the website. The team can now point new prospects to a live URL during phone calls, which has shortened the time from first contact to signed contract. Tender applications now reference the site as a credibility anchor.