Premium Vent TR/19 ventilation site

Premium Vent's customers are facilities managers, procurement teams and commercial buyers. The kind of buyer who reads contractor websites at 10pm before sending a request for tender. The previous site was a generic brochure. It did not signal TR/19 compliance, did not surface the standards customers ask about, and did not have lead routing that matched the way commercial buyers actually shop.

We wrote each landing page around the standards and techniques commercial buyers actually search for: TR/19 grease cleaning, kitchen extract, fire damper testing and ductwork maintenance. The forms ask the questions a facilities manager expects to be asked. The visual tone is procurement-led, not consumer-led.

A multi-page site with dedicated landing pages for each ventilation service. TR/19 is named explicitly in headings, structured data and copy so it surfaces in technical searches. A separate enquiry form captures contract value, facility type and frequency, so the team can triage incoming work by value before they reply.

Premium Vent now lands enquiries from facilities managers and procurement teams that arrive pre-qualified. The form captures the context the team used to ask for on a discovery call, which has compressed the time from first enquiry to quote. The site reads as procurement-ready, not consumer-friendly, and that is the point.